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2025/03/28

Enjoy Hokkaido in summer! Thorough introduction to spectacular scenery, gourmet food, and popular experience spots

Create special memories while enjoying Hokkaido's spectacular scenery, gourmet food, and popular activities in summer to the fullest!

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Summer in Hokkaido is a hugely popular travel destination that welcomes visitors from across Japan—and even internationally—because of its expansive landscapes brushed by cool breezes. Lavish lavender fields in full bloom, along with colorful flower gardens, create a refreshingly different atmosphere compared to other regions. In this article, we focus on the unique sightseeing highlights that summer in Hokkaido has to offer, while also introducing recommended spots and event information around Sapporo and Hakodate, so you can discover enthralling travel plans guaranteed to give you lifelong memories!

The appeal of Hokkaido in summer lies not only in its comfortable climate; the abundant blessings of its land also yield delectable local cuisine and a myriad of tourist attractions. One of the main traits of the region is that you can easily experience nature up close, with many parts of Hokkaido offering open fields and rolling hills. Famous for its lavender in Furano and Biei, the historical charm of Hakodate’s cityscape, and the vibrant events of Sapporo, it’s a place filled with must-see destinations. From major hotspots to hidden hot springs, the variety is impressive, so if you want to fully savor the short summer, be sure to check it out!

 

 

Why Is Hokkaido So Popular Nationwide in Summer? Rediscover Its Charms and Scenery!

One reason summer in Hokkaido stands out is the relatively low humidity. Even when the sun is strong, the dryness of the air makes it feel much more pleasant than in metropolitan areas like Tokyo or Osaka, where the heat can be oppressive. Moreover, Hokkaido’s summer truly showcases its vivid spectacles of blooming flowers that stretch across vast natural settings, creating breathtaking views everywhere you go.

The lavender fields in the hilly regions of Furano and Biei are a prime example. They transform their appearance month by month, which means you might encounter rare and stunning views if you plan your timing perfectly. Because summer is a peak season for tourism, the surrounding areas are well-prepared with ample tourist facilities and fantastic local eateries. Transportation options like buses and rental cars are widespread, broadening the possibilities for each day of your adventure. Don’t miss out on the once-a-year splendor that Hokkaido offers during this gorgeous season!

On coasts and lakesides, you can relish the shimmering reflections on crystal-clear water, and fresh seafood and in-season vegetables can be found practically everywhere—another delightful advantage. Anyone who struggles with hot weather or wants to be immersed in nature will find Hokkaido’s summer an optimal retreat. The wide-open land with refreshing gusts of wind is sure to soothe both body and mind.

 

 

When Is the Best Time to Visit Hokkaido in Summer? A Guide to Timing and Weather

Most people find July to August the most pleasant summer months in Hokkaido, drawing tourists from around the nation. For instance, Sapporo, Otaru, and Hakodate tend to stay relatively cool during the daytime, with mornings and evenings feeling refreshingly brisk.

In July, flowers reach their prime, and travelers are greeted by a kaleidoscope of blossoms, especially the beloved lavender. Since July often comes with plenty of clear skies, outdoor activities like hiking, cycling, or strolling through scenic fields are ideal. Meanwhile, August is packed with festivals, events, and celebrations across the island, bolstering the region’s lively summertime vibe.

From Furano’s lavender fields to the Otaru Tide Festival and Sapporo’s spectacular fireworks, there are countless local festivities to enjoy, so plan accordingly based on your schedule and interests. In any case, it’s wise to make reservations early for accommodations and transportation, as Hokkaido is a high-demand travel spot during summer.

 

 

 

How to Dress for Summer in Hokkaido: Essential Tips to Avoid Packing Mistakes

In Hokkaido’s summer, temperatures can vary sharply between daytime and nighttime. When the sun’s out, a short-sleeve top is often enough, but once night falls, the air can turn crisp, making a light jacket or cardigan very helpful. Bring along layers so you can easily adjust to rapidly changing conditions—it’s better to be prepared than to get caught in the cool winds once the sun goes down!

Furano and Biei, for instance, lie at a slightly higher elevation, and sudden shifts in weather can occur, so layering helps you stay comfortable whatever the forecast. Always check the weather before your trip to gauge what kind of clothing to pack. Remember, this distinctive temperature fluctuation is part of what makes Hokkaido’s summer so fascinating, so a little advance preparedness can go a long way.

 

 

Stunning Scenery Across Summer Hokkaido! A Closer Look at Mother Nature’s Spectacles

One of the biggest draws of Hokkaido in summer is the endless opportunity to immerse yourself in majestic natural sights. Colorful flower fields, translucent waters, and mighty mountain ranges abound, painting a vivid panorama throughout the region. Among these, the purple hue of Furano and Biei’s lavender fields has become a trending sensation, frequently showcased on social media. During the high season, travelers from all corners of the globe arrive to see them in person.

Biei’s “Blue Pond” stands out with its surreal mix of soft-hued woodland and radiant aqua water, whose appearance alters with the time of day, enticing repeat visitors. In the Hidaka district, you’ll find the “Unkai Terrace,” where you might witness a magnificent sea of clouds glowing under the early morning sun. An itinerary that includes multiple scenic highlights in one trip is destined to become a cherished memory that you’ll treasure for years.

Of course, lavender isn’t the only floral wonder here. Vividly blooming sunflowers and poppies are also part of Hokkaido’s summer canvas. Basking under the bright sunshine, these flowers radiate energy, and being immersed in acres of blooming fields can bring renewed vitality to your spirit. Experience firsthand how nature’s grandeur reinvigorates your senses and elevates your mood.

 

 

 

A Full Course Through Furano and Biei’s Lavender Highlights

Mention Furano or Biei, and images of expansive lavender fields likely come to mind. Here, the gentle slopes blanketed in purple and other blooms have soared in popularity for capturing the quintessential spirit of Hokkaido’s summer travel.

A typical route includes visiting prime lavender-viewing spots, taking in panoramic hilltop vistas, and savoring local delicacies made from fresh milk and vegetables. You can rent a car to explore at your own pace or join a bus tour led by an insightful guide, learning about the region along the way.

By nightfall, you might be lucky enough to gaze upon a sky filled with glittering stars, a special treat in areas where the air remains clear and unpolluted. Sunset merging with lavender-tinted fields yields unbelievably photogenic moments. For the best experience, be sure to check the seasonal lavender bloom forecasts and schedule your trip accordingly, so you don’t miss the peak hues!

 

 

Unmissable Summers in Shiretoko: Encounter Wildlife in a World Heritage Paradise

Registered as a UNESCO World Heritage Site, the Shiretoko Peninsula offers a mesmerizing summer landscape. Its untouched forests and vibrant wildlife create a sublime environment brimming with natural wonder. Surrounded by both mountains and ocean, animals like brown bears, foxes, and eagles are especially active—you might stumble upon thrilling encounters that far exceed your expectations!

To further elevate the experience, consider a cruise or guided nature tour. These options afford a perspective of hidden facets of Shiretoko’s ecosystems, revealing up-close views of waterfalls, steep cliffs, and far-reaching forestry. Many visitors integrate Shiretoko into a broader Hokkaido itinerary—perhaps visiting a patchwork of flower fields such as sunflowers or the famously photogenic Blue Pond in Biei—and relish each different facet of the island in one epic journey.

Summer also brings clear, transparent seas, and the walking trails around the Shiretoko Five Lakes brim with colorful flowers in bloom. If you’re lucky, you can watch local creatures in their natural habitat. It’s a truly moving experience that connects you with the Earth at a deeper level, granting you a wellspring of awe for Hokkaido’s wonders.

 

 

 

Summertime in Hakodate: History Meets Ocean in a Breathtaking Fusion

Hakodate is renowned for its spectacular night scenery, ranked among the world’s top three night views, but there’s ample reason to visit in summer as well. The area’s distinct blend of foreign influence and coastal vistas thrills travelers by day and offers an array of delightful experiences.

A stroll through the Motomachi neighborhood, dotted with historic churches and Western-style buildings, places history and culture at your fingertips. Nearby natural locales like Onuma Quasi-National Park or Cape Tachimachi radiate brilliant greenery in summer, making for picturesque photo opportunities. Thanks to the city’s bountiful seafood markets and waterfront restaurants, you can indulge in fresh catches while soaking in the marine atmosphere.

Though Hakodate’s mountain vistas and nighttime illumination steal the spotlight, the seaside reveals an entirely different charm during daytime. If you have time, head up the ropeway before sunset to witness the shifting hues of the horizon for a multi-layered scenic treat. A relaxed pace in Hakodate yields countless memories worthy of revisiting again and again.

 

 

 

 

Activities and Events Abound! Embrace Summer-Only Opportunities Across Hokkaido

If you want to make the most of Hokkaido’s summer, immerse yourself in the festivals and events, or jump right into outdoor adventures. Whether it’s rafting, canoeing, hiking, or cycling, the open spaces and natural playgrounds beckon. Short on time? Hopping onto a bus tour allows you to see various attractions in a concise period, getting a broad taste of what Hokkaido has to offer.

Major cities like Sapporo, Otaru, Asahikawa, and Hakodate serve as perfect bases for exploring local summer festivals and fireworks shows, taking advantage of the region’s cool evening weather. The comfortable climate even late into the night means you can enjoy cultural dances, artisanal performances, and unique street food without being overwhelmed by hot, muggy air.

Because tourism peaks during the summer vacation window, you’ll want to schedule and book early. Visit official websites or consult travel agencies to stay updated on event dates and avoid any unpleasant surprises. Plan wisely, and you’ll be rewarded with an unforgettable journey that captures the essence of Hokkaido’s short but event-packed summer.

 

 

 

Action-Packed Adventures in Tomamu and Niseko: Summer Fun in the Great Outdoors

Famed as winter playgrounds, Tomamu and Niseko also brim with thrilling warm-weather adventures. Their forests and rivers provide idyllic backdrops for trekking, zip-lining, and other outdoor pursuits. It’s a dream come true for those wanting to plunge into the wild beauty of Hokkaido’s summer.

Tomamu’s Unkai Terrace, set at about 1,088 meters in elevation, offers visitors a chance to see dreamlike seas of clouds at dawn. Complement a morning there with a scenic drive through lavender or sunflower fields to fully appreciate this region’s boundless summer charms. Many visitors end up returning year after year, entranced by the tranquil yet awe-inspiring power of nature.

Meanwhile, Niseko boasts numerous hot springs, allowing you to soak in revitalizing mineral water after an activity-filled day. This combination of exhilarating outdoor fun and soothing geothermal relaxation means families, couples, and solo travelers alike can find a fulfilling experience. For many, Niseko is not just a one-time visit—it becomes a regular summer retreat!

 

 

Summer Festivals and Fireworks in Sapporo & Otaru: Catch the Local Spirit!

From lively festivals to dazzling fireworks, Sapporo and Otaru offer nonstop excitement in the summer months. Depending on your timing, you might be able to see several festivities back-to-back, immersing yourself in fun-filled nighttime revelry. Firework displays add extra sparkle to Hokkaido’s short summer, carving out vivid memories that linger long after the trip ends.

Sapporo hosts a famous beer garden near Odori Park, creating a buzzy atmosphere where travelers and locals gather alike. Over in Otaru, romantic canal light-ups and fireworks over the harbor captivate crowds. Grab a bite of mouthwatering local fare—like grilled corn or fresh seafood—and savor the gentle summer breeze as you watch the sky sparkle. This region’s enchanting summer nights elevate even the simplest activities into pure delight.

To avoid disappointment, keep an eye on official event sites for dates and venue details. Fireworks festivals are especially popular, and hotels fill quickly, so book your lodging and plan your transportation early. A bit of preparation keeps the focus on having fun and enjoying the seasonal flavors of Hokkaido’s festival scene.

 

 

 

A Gourmet Paradise: Must-Taste Delicacies and Sweets in Summer Hokkaido

Thanks to its rich agricultural environment, Hokkaido is a treasure trove of delicious foods, particularly in summer. The region bursts with high-quality produce—corn, scallops, and squid, to name a few—making it a magnet for foodies seeking fresh tastes. One bite quickly shows you why so many people rave about Hokkaido’s buttery sweetness and rich flavors.

Nothing caps off a warm day better than chilled treats. Known for its prolific dairy farming, Hokkaido prides itself on heavenly soft-serve ice cream and scrumptious desserts made with premium milk. Whether it’s a melty ice cream concoction or a colorful melon parfait, the creamy taste combined with local fruit sets a high bar few other places can match.

While sightseeing, make time for these local delights. Searching the region for short-lived summer specialties is a wonderful way to add adventure to your itinerary. In Hokkaido, traveling with a focus on both scenery and gastronomy results in a profoundly satisfying trip.

 

 

Top 10 Local Dishes in Sapporo, Hakodate, and Asahikawa

If you’re visiting Sapporo, Hakodate, or Asahikawa, be sure to try these must-eat local favorites. Each dish brims with Hokkaido flair and an unforgettable taste!

  • Seafood Rice Bowl (Kaisen-don)
  • Jingisukan (Mongolian Lamb BBQ)
  • Soup Curry
  • Miso Ramen
  • Grilled Corn with Butter
  • Fresh Squid Sashimi
  • Melon Parfait
  • Seared Scallops
  • Crab Dishes
  • Soft-Serve Ice Cream

Hokkaido is wildly regarded for its farm-fresh ingredients, so sampling a wide range of local specialties is well worth your time. Savoring everything from savory soup curry to indulgent seafood bowls ensures a deliciously varied culinary adventure.

 

 

 

Sweets & Frozen Treats: Beat the Heat with Hokkaido’s Summertime Desserts!

The sweets culture in Hokkaido can be your salvation on a hot day. Thanks to widespread dairy farming, many cafés offer gourmet ice cream and parfaits you simply can’t find elsewhere. The velvety richness of Hokkaido milk and cheese meets the juiciness of local fruits like melons and blueberries, creating desserts that sparkle with bright flavor.

Sapporo and Otaru are prime hubs for satisfying your sweet tooth, brimming with specialty shops and welcoming cafés. Whether you dine in or opt for a takeout treat while strolling around, the chilly goodness reinvigorates you under the summer sun. Local businesses often curate seasonal menus with limited-edition flavors, so be on the lookout via social media or official websites for a chance to indulge in a truly unique creation.

The memory of enjoying a luscious Hokkaido parfait can become a highlight of your trip, embodying the island’s carefree summer spirit. Make time for these sweet pit stops as you traverse Hokkaido’s landscapes; you just might discover your new favorite dessert.

 

 

 

Where to Stay in Hokkaido This Summer: Finding the Perfect Hotel or Hot Spring Inn

Choosing the right accommodation is essential to enjoying Hokkaido’s summer to the fullest. The right location or facilities can simplify travel logistics and make your entire trip more comfortable. Whether you want a city-center hotel for easy access to nightlife and festivals, or a rural onsen inn with star-punctured skies, there’s something to match every preference.

Staying around hubs like Sapporo, Asahikawa, or Hakodate offers the convenience of swift transportation, so you can attend festivals, check out fireworks, and then easily return to your hotel. On the other hand, picking a lodge in Furano, Biei, or Niseko means tranquil views of rolling hills, crisp air, and, in many cases, sensational stargazing opportunities. Even in summer, the cooler climate often means you won’t need intense air conditioning to sleep soundly.

Opting for hot spring (onsen) accommodations adds another layer of relaxation. After a day of jam-packed tours and outdoor adventures, nothing beats sinking into a steamy bath and gazing upon lush surrounding landscapes—all while rejuvenating muscles you’ve been putting to work. A carefully chosen lodging can dramatically enhance the quality of your trip, making each moment in Hokkaido count.

 

 

Final Wrap-Up: Craft the Perfect Summer Journey to Hokkaido

Summertime in Hokkaido offers mild weather, breathtaking panoramas, robust local culture, and countless adventure possibilities. Whether you’ve planned just a few days or a longer tour, you’ll find it relatively easy to put together a trip that meets your every wish: wandering through lavender or sunflower fields, hiking in Shiretoko’s wild splendor, or simply unwinding at a local festival under enchanting fireworks.

Festivals flourish from July through August, adding the energy of summer carnivals, fireworks displays, and food fairs. Because it’s peak season, tickets and accommodations go fast, so do your homework and reserve early. Booking well in advance ensures fewer hassles and more freedom to customize your dream vacation.

For those with time and flexibility, a grand tour of Hokkaido is even more alluring. Start in Sapporo for a taste of urban culture, head to Hakodate for romantic oceanfront views, jump on a bus tour to Asahikawa or Biei for endless flower fields, and perhaps venture all the way to Shiretoko to witness the extraordinary wildlife. Throughout, you’ll encounter delicious cuisine—from seafood delicacies to sweet treats—and the warm hospitality that makes Hokkaido so special.

Accessible flights link Hokkaido to major airports across Japan, such as Tokyo, Aichi, Osaka, and Fukuoka, and you can even travel via ferry from ports in Tohoku, like Aomori or Miyagi. Pick the mode of transportation that fits your schedule, and prepare to soak in a summer trip unlike any other. From refreshing temperatures to exhilarating natural wonders, Hokkaido is ready to welcome you with open arms!

So why not start gathering your ideas and drafting an itinerary now? Imagine strolling amid fragrant lavender fields, feeling the adrenaline of lively street festivals, and savoring a fresh seafood feast. Picture the crisp evening air accompanied by dazzling fireworks. Summer in Hokkaido promises an unforgettable mix of excitement and relaxation, all wrapped in boundless natural beauty. Let your imagination wander, and let Hokkaido make your summer dreams a reality!

 

 

 

Capture Your Favorite Summer Memories in Hokkaido! Photo Kobo Palette Is Here for You

Photo Kobo Palette has multiple studios based throughout Hokkaido, including two locations in Sapporo’s Chuo Ward (Sapporo Factory and Sapporo Chuo), three dedicated kids’ photo studios—Palette +plus in Sapporo Higashi, Nishi, and Nishioka—and one location each in Hakodate, Obihiro, and Asahikawa. As a Hokkaido-born photography company, we are committed to turning every commemorative shoot into a pinnacle moment you’ll never forget.

 

All the Photos Featured Here Were Taken at Our Studios!

At Palette, we welcome you year-round for photo sessions marking everything from coming-of-age ceremonies to wedding portraits and family photos like Shichi-Go-San. If you’re looking for a creative way to spend a special outing or want an indoor activity you can enjoy regardless of weather, consider booking a photo shoot with us!

 

Stay Tuned for Palette’s Latest Deals!

We regularly share up-to-date info on Instagram and LINE. You won’t want to miss our limited-time campaigns, so follow us to keep track of special offers!

 

 

For a limited time, new LINE friends receive a 500-yen discount coupon!

 

Your photo studio palette will capture your happy moment.

 

We will leave your happy moment in shape at “Photo Studio palette”, a photo studio in Sapporo, Asahikawa, Hakodate, and Obihiro.

 

 

 

【Bridal / Wedding】Photo Plan from ¥29,800

The theme is “Always a love story. We produce photo weddings with the hope that the bond between the couple will deepen and their love will deepen!

We offer photo wedding, bridal photo, location photo, and other photo shooting plans that include Western and Japanese-style clothing, hair, and makeup! The Sapporo photo studio “Photo Studio palette” creates wedding photos with the couple! Let’s take bridal photos in a relaxing and bright studio full of natural smiles.

 


We offer wedding photography (before and after shoots) from ¥29,800 (¥32,780 including tax)!

You can realize your special styling and photography at a reasonable price.

 

 

 

urisode (long-sleeved kimono) rentals for both pre-shooting and coming-of-age ceremony day rentals from ¥29,800!

Adult photo shooting and rental on the day of the ceremony, Graduation Hakama photo shooting and rental on the day of the ceremony.

We offer photo shooting plans that include rental of Japanese and Western costumes such as adult furisode and hakama, as well as dressing and hair setting. Preserve your “20-year-old” self as an adult! We have a wide variety of new adult furisode rental costumes. From trendy classic patterns to retro patterns, we have a lot to choose from. Rent your favorite furisode and leave behind wonderful photos of you as an adult.
Our proud staff will take charge of hair, make-up, and dressing. You will look cute, cool, and fashionable!

 

We offer both photo-only coming-of-age ceremony (before and after shoots) and furisode rental from ¥29,800 (¥32,780 including tax)!

You can have your favorite styling and photography done at a reasonable price.

 

 

 
 
 
【Baby & Kids】Photo Shooting Plan Prices from ¥19,000
 

Baby photo (newborn photo, 100th day memorial, half birthday, 1st birthday memorial, newborn photo),

 

We offer a wide variety of photo shooting services, including Shichi-Go-San (seven-five-three) memorials, graduation and entrance commemorations, elementary school graduation hakama, half adult, and location photography.

We will preserve your child’s growth and the connection with your family forever beautifully! Let’s keep your child’s anniversary together since maternity such as newborn photography, 100th anniversary, half birthday, 1st birthday, Shichi-Go-San, entrance into kindergarten, entrance into school, graduation, etc. forever beautifully.

 

 

 

 

 

Mainly in Sapporo and other major areas of Hokkaido

 

 

We have two stores in Sapporo’s Chuo Ward (Sapporo Factory and Sapporo Odori/Chuo Store), as well as three palette +plus stores specializing in kids’ photography (Sapporo Higashi Store, Nishi Store, and Nishioka Store), one store each in Obihiro and Asahikawa, and two stores in the Hakodate area, all in major areas.

Based in Hokkaido, we will do our best to help make every photo session the most memorable one ever.

 

For a list of stores, visit ▶︎

 

 

Palette has a wide variety of costumes!

 

We want to keep costs down, but we also don’t want to be lazy! For those parents who want to keep costs down, but don’t want to be discouraged! We have a variety of plans available,

You can freely combine 2 tuxedos, casual and kimono, and more.

We have the most fashionable, cute, and handsome outfits that only Photo Studio Palette can offer.

 

 

 

 

All counseling and estimates are free of charge!

 

 

 

 

What kind of shoot would you like, what kind of outfit, what kind of location? It’s okay if you don’t have a clear image in mind! Please feel free to contact us.

 

Over 500 outfits available in total!

 

You can find your dream dress from more than 100 outfits at each store and more than 500 outfits in total at all stores!

Trial fitting is free of charge.

All costumes are posted on the web! We recommend you to come to our stores and try on the costumes you have your eyes on.

 


Click here for bridal outfits

→→→Dress Collection←←←

→→→Japanese Dress Collection←←←

 

Adult graduation costumes are here

→→→Furisode collection←←←

→→→Dress collection←←←

Baby costumes are here

Click here for Shichi-Go-San commemorative costumes

Click here for graduation and school entrance commemorative costumes

 

 

 

I’m a little concerned! If you are such a person…

 

 

(1) Register on LINE with the app you normally use!

(2) If you are in a hurry! Call us!

(3) 24 hours a day, 7 days a week!

 


Please contact us by your favorite method.

 


I want to know what kind of costumes are available.

I want to know what kind of costumes are available.

I want to know about special campaigns.

I want to know what kind of preparation I should do.

 


Please feel free to contact us with any questions you may have! Please feel free to contact us with any questions you may have.

 

①LINE

 

 

Register the stores you are interested in on LINE!

Don’t miss out on limited time offers.

 

 

②telephone (device)

Store staff will answer your questions!

 

◆Photo Studio Palette  Sapporo Factory Store

011-207-4466

◆Photo Studio Palette  Sapporo Chuo Store

011-596-8155

◆Photo Studio Palette Sapporo Odori Store

011-522-6733

◆Photo Studio Palette Asahikawa Store

0166-73-8485

◆Photo Studio Palette Obihiro Store

0155-67-8008

◆Photo Studio Palette Hakodate Hokuto Store

0138-49-5116

◆palette +plus Nishioka Store

011-807-4343

◆palette +plus West Store

011-213-8322

◆palette +plus East Store

011-788-8068

 

③Booking Form

 

 

Available 24 hours a day! Web reservation form is convenient.

 

 

 

Click here to request information materials.

 

 

Latest trends posted! Request for bridal brochure is also available.

Click here to request information materials.▶︎

 

 

 

At Photo Studio palette, we will do our best to provide your precious child with an experience and photos that will enrich his or her life as a memory for a lifetime.

We hope you will entrust your child’s first memorial to us.

 

 

 

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